Frequently asked questions

Yes. Browsing the directory, reading reviews, and contacting professionals is entirely free. We make our money from contractor listing fees, never from your search.

Every listing on Veted has been manually reviewed before publication. We check the licence number against the relevant national authority, confirm liability insurance is current, and read recent public reviews. Listings that fail any of these checks are not published. The Veted shield on a profile means all three checks passed at the most recent review.

Tell us. If multiple users report the same problem, we suspend the listing pending review. We re-verify every listing every 90 days regardless. We are not the warranty for the work, but we will not knowingly leave a misbehaving business listed.

Veted only lists what we have manually vetted. Some city-and-category combinations have not been seeded yet. Use the "Get Verified" link to nominate someone, including yourself if you happen to be the contractor.

The form takes about 5 minutes. The verification questionnaire we email back takes another 10. From application to live listing is typically 2 business days.

Most rejections fall into three buckets: a licence number that does not match the registered entity name, expired or missing insurance certificates, or a public review history with unresolved formal complaints. We will tell you which one applies and what would change our decision.

Your listing goes live the same week. You can edit photos, hours, services, and respond to reviews from your profile. The Veted-verified badge appears on your card. There is no payment required for inclusion, and we do not gate verification behind a subscription.

No. The reviews and AI summary on Veted are pulled from your public Google Business profile and re-summarised every 30 days. We do not let businesses curate or hide criticism, that is the entire point of the directory.

Three things: (1) a current licence/registration with the appropriate national body, Boverket in Sweden, Sikkerhedsstyrelsen in Denmark, IMPIC in Portugal, Camera di Commercio in Italy, etc. (2) liability insurance dated within the last 12 months. (3) a public review history with no unresolved formal complaints. All three are re-checked every 90 days.

A small in-house team. We employ reviewers fluent in the languages of the trade registries we check, that is why we expand carefully and only add countries we can actually verify in.

A modern Anthropic Claude model reads recent Google reviews and produces three things: a one-sentence neutral summary, three specific praises customers consistently mention, and zero to two honest complaints if any recur. We never edit, hide, or override the output.

Algorithmic. Quality of Work, Responsiveness, and Price vs Market come from the AI summariser. Customer Rating maps from the Google star rating. Experience comes from the contractor's declared years in business, verified during the questionnaire stage. None of them are editorial overrides.

Yes. Browsing the directory is free for users, and a verified listing is free for the business. We do not charge for verification, the badge, or inclusion in the directory. Optional paid services exist for already-listed businesses, but they do not affect whether a business gets vetted in the first place.

No. Inclusion is editorial and stays free. The optional services we sell are separate from verification and clearly labelled where they appear.

Two streams, both opt-in for businesses that are already verified and listed. (1) A placement boost within the displayed top-5 results for a category in a specific city, clearly marked as promoted. (2) A referral fee paid by participating businesses when a Veted-introduced enquiry becomes a paid job. Neither service influences who passes verification, the AI summary content, or the underlying listing. We do not sell advertising, contact-list data, or generic lead-form access.