Prime Insurance
London-based property and car insurer praised for helpful staff and competitive quotes, with rare administrative process concerns.
What customers love
- Staff explain policies clearly and patiently
- Competitive pricing and cost savings achieved
- Smooth, stress-free claims process
Worth noting
- Verification checks delayed until after cooling-off period ended
- Premium increased retroactively after policy acceptance
Best for
Customers seeking straightforward car insurance with transparent pricing and responsive support.
Attribute scores
Recent reviews
⭐⭐⭐⭐⭐<br>I am absolutely delighted with the outstanding service I have received here. The team were incredibly respectful, patient, and took great care to explain every detail clearly so I understood exactly what was involved.<br><br>They went above and beyond to find me the fairest, best possible price for my car insurance, and I truly feel this is the kind of thoughtful support you would expect from truly premium service. I am extremely grateful for all their help and effort – I can recommend them highly enough! Thank you so much for everything.
I’m very happy I had a great experience with this car insurance company. The policy was easy to understand, the pricing was competitive, and the customer service team was friendly and helpful. When I had questions, they responded quickly and explained everything clearly. The claims process was smooth and stress-free. I would recommend this company to anyone looking for reliable and professional car insurance.
Good servIce
There are very good companies
Very good company for insurance
It’s a A grade company and give fully customer satisfaction with affordable prices of insurance really helpful<br>The staff is very hardworking and have communicative skill guides you to spent your money wisely
Avoid Prime Car Insurance – Very Disappointing Experience<br><br>I would strongly advise people to avoid Prime Car Insurance based on my experience.<br><br>I purchased my car insurance online, and everything was accepted. My monthly premium was confirmed at £71, and I received no requests for any additional documents during the 14-day cooling-off period.<br><br>However, after the cooling-off period had ended and I had already paid for a full month, the company contacted me asking for my driving licence. I provided it immediately. They then told me that because I had speeding points from 2024, my monthly premium would increase from £71 to £89.<br><br>When I called customer service, the first question I asked was: Why wasn’t this checked during the 14-day cooling-off period? Why wait until after a full month? I believe these checks should have been completed before the cooling-off period expired, not afterwards when cancelling the policy could result in cancellation charges.<br><br>From my perspective, this left me in an unfair position: either accept the higher premium or cancel the policy after the cooling-off period and potentially pay a cancellation fee.<br><br>This was a frustrating and disappointing experience, and I would not recommend Prime Car Insurance based on how my policy was handled.
Thanks 🤩