Prime Insurance
A London-based car insurance broker noted for transparent communication and competitive pricing across vehicle types.
What customers love
- Patient, clear explanations of policy details and coverage options
- Staff secure competitive prices, including for high-value vehicles
- Fast policy setup with all documents provided transparently
Best for
New and existing drivers in London seeking competitively priced car insurance with attentive support.
Attribute scores
Recent reviews
Excellent Service from Prime Insurance! I had a fantastic experience with Prime Insurance. Their team was extremely helpful, professional, and quick to respond to all my questions . ✅✅✅
Very helpful and professional service. They explained everything clearly and helped me find a good insurance deal for my car. As a new driver, I was a bit stressed, but they were patient and answered all my questions. The policy was set up quickly, all documents were provided properly, and everything was transparent. I’m happy with the price and the overall experience. Highly recommended!
Excellent experience from start to finish! Friendly and helpful staff made everything simple and clear. I feel confident with my coverage and would definitely recommend this company to anyone looking for reliable car insurance.
The best insurance company in London. Service was 10/10 and the customer care was outstanding. I don’t usually review but Rashid and his team deserved all the recognition from the moment I called the quality of the service was unbeatable. He got me the best price possible for my Range Rover. Will be recommending everyone to use pure insure and I will be using the service every year for renewals ✌🏼✌🏼keep up the fantastic work team!!!!!
I recently insured my car with this company, and I couldn’t be happier with the experience. The staff were incredibly kind, patient, and helpful throughout the entire process. They explained everything clearly and made sure I got the best coverage for my needs. It’s rare to find a company that truly cares about their customers, but this one does! Highly recommended to anyone looking for reliable car insurance and friendly service.